Social Media Video Marketing

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In today’s fast-paced digital world, visual content dominates social media. The Content Creation and Publishing on Social Media course is designed to equip you with the practical skills needed to plan, design, create, and publish high-converting visual and video content. Powered by modern AI tools like Pictory, this hands-on course walks you through the entire lifecycle of social media publishing—from defining your target audience and crafting compelling scripts to video editing, content organization, and automated post scheduling.

Whether you are looking to scale your personal brand or drive business growth, this course provides the blueprint for building a consistent and engaging social media presence.

Sneak Peek

Learning Outcomes

By the end of this course, you will be able to:

  • Leverage Pictory AI to create high-quality, engaging social media videos efficiently.
  • Identify and analyze your target audience to tailor visual content specifically for them.
  • Write high-converting scripts using powerful video marketing copy and trigger words.
  • Design magazine-style visual posts and thumbnails that capture audience attention.
  • Build a structured content calendar to organize, repurpose, and streamline production.
  • Master social media publishing platforms to schedule posts for optimal reach and engagement.

Who is this Course For

  • Social Media Managers & Marketers looking to automate and speed up video creation using AI.
  • Content Creators & Influencers who want to publish consistent, high-quality video content across multiple platforms.
  • Small Business Owners & Entrepreneurs aiming to build an online presence without hiring expensive video production teams.
  • Freelancers & Digital Agencies wanting to offer video creation and social media management services to clients.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £5.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Training-Express-Certificate-CPD-QS-1-1

Accreditation

All of our courses, including this Social Media Video Marketing, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Career Path

  • Social Media Content Creator: £25,000 to £42,000 per year
  • Digital Marketing Specialist: £30,000 to £50,000 per year
  • Social Media Manager: £35,000 to £58,000 per year
  • Video Marketing Strategist: £40,000 to £65,000 per year
  • Freelance Content Strategist / Agency Owner: £30,000 to £80,000 per year

Course Curriculum

The detailed curriculum outline of our Social Media Video Marketing is as follows:

  • 0 – Engaging Social Media Marketing With Visual Content – Promo Vid
  • L1- Social Media Video Course With Pictory Tools
  • L2- Identifying Your Target Audience With Pictory
  • L3- Crafting Engaging Visual Content
  • L4- Social Media Essentials With Pictory
  • L5- Using Magazine-Style Content For Social Media
  • L6- Choosing Powerful Words For Video Marketing
  • L7- Creating Eye-Catching Visual Images
  • L8- Organizing Your Social Media Content
  • L9- Scheduling Posts & Final Tips

Course Curriculum

Social Media Video Marketing
0 – Engaging Social Media Marketing With Visual Content – Promo Vid 00:02:00
L1- Social Media Video Course With Pictory Tools 00:02:00
L2- Identifying Your Target Audience With Pictory 00:02:00
L3- Crafting Engaging Visual Content 00:02:00
L4- Social Media Essentials With Pictory 00:02:00
L5- Using Magazine-Style Content For Social Media 00:02:00
L6- Choosing Powerful Words For Video Marketing 00:02:00
L7- Creating Eye-Catching Visual Images 00:02:00
L8- Organizing Your Social Media Content 00:01:00
L9- Scheduling Posts & Final Tips 00:02:00
L9- Scheduling Posts & Final Tips 00:02:00
Social Media Video Marketing
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