Name: Search Engine Optimisation for Business
Price: 25 GBP
Rating: 4.6 (9 reviews)

GET THIS COURSE AND 2500+ OTHERS FOR ONLY £49 FIND OUT MORE

Home
Curriculum

The Search Engine Optimisation Course is a practical and in-depth training course for business owners and marketing professionals who wish to master search engine optimisation techniques to drive visitor traffic. It covers the basics such as keyword optimisation, link-building and PPC.

Ranking high on a search engine results page (SERP) is the ultimate mark of success in digital marketing. Through this Search Engine Optimisation Training Course, you will gain a clear understanding of the importance of SEO optimisation for business success, taking a look at how we can incorporate SEO techniques on social media to drive traffic and user engagement.

This comprehensive Search Engine Optimisation Course will guide you through every aspect of search engine optimisation, from local search to on-site SEO, with step-by-step training on how to conduct research to find trending keywords and terms that specifically target your audience.

Sneak Peek of The Search Engine Optimisation Course

Who Should Take The Search Engine Optimisation Course

Digital Marketers
Bloggers
Business Owners
Copywriters
Social Media Assistants

Learning Outcomes

By the end of the Search Engine Optimisation Course, learners will be able to:

Turn clicks into conversions through proper keyword usage
Drive visitor traffic through link-building, infographics and engaging content
Conduct an SEO audit on their website successfully
Understand their target market and utilise SEO powerful tools to engage them
Demonstrate in-depth knowledge of the latest SEO trends and techniques
Conduct effective keyword research specific to your target audience

Certification

Once you’ve successfully completed your Search Engine Optimisation Course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £5.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Course Curriculum

The detailed curriculum outline of our SEO – Search Engine Optimisation for Business is as follows:

Section 01: Introduction

Unit 1: Introduction
Unit 2: Course Overview

Section 02: SEO: Core Concepts

Unit 1: What is SEO (Search Engine Optimisation)
Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO
Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking
Unit 4: 2 Ways to Get Ranked on Search Engines

Section 03: On – Page Optimisation

Unit 1: On Page SEO Explained
Unit 2: On Page SEO Activities
Unit 3: 4 Key Ranking Factors of On Page SEO
Unit 4: Tools & Tips for Increasing Site Speed
Unit 5: Using SEO Friendly Themes
Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate
Unit 7: How to Make the URL SEO Friendly
Unit 8: Long Form SEO Optimised Content
Unit 9: Internal Linking
Unit 10: Meta Title & Meta Description
Unit 11: Optimising Images for SEO
Unit 12: Outbound Links

Section 04: Keyword Research & Optimisation

Unit 1: What Are Keywords & Why They Are Important
Unit 2: Types of Keywords
Unit 3: Which Type of Keywords You Should Choose
Unit 4: Free Tools for Keyword Research & SEO
Unit 5: Paid Tools for Keyword Research & SEO
Unit 6: 2 Metrics to Check Before Choosing Content
Unit 7: Steps for Keyword Research
Unit 8: What is Keyword Stuffing?

Section 05: SEO Content Writing

Unit 1: Write SEO Optimised Title
Unit 2: 6 Hacks to Write Attractive Headlines
Unit 3: Keyword Placement For SEO
Unit 4: Steps to Write Content & Optimise It for Search Engines

Section 06: Off Page SEO

Unit 1: What Is Off Page Optimisation
Unit 2: Link Building – 1st Factor of Off Page SEO
Unit 3: 3 Methods to Get Backlinks
Unit 4: Method 1: Guest Posting for Link Building
Unit 5: Method 2: Building Relations with Experts
Unit 6: Method 3: Getting Backlinks from Round Up Post
Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO

Section 07: Conclusion

Unit 1: Conclusion

Course Curriculum

Section 01: Introduction
	Unit 1: Introduction	00:04:00
	Unit 2: Course Overview	00:04:00
Section 02: SEO: Core Concepts
	Unit 1: What is SEO (Search Engine Optimisation)	00:04:00
	Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO	00:05:00
	Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking	00:06:00
	Unit 4: 2 Ways to Get Ranked on Search Engines	00:03:00
Section 03: On – Page Optimisation
	Unit 1: On Page SEO Explained	00:01:00
	Unit 2: On Page SEO Activities	00:04:00
	Unit 3: 4 Key Ranking Factors of On Page SEO	00:04:00
	Unit 4: Tools & Tips for Increasing Site Speed	00:13:00
	Unit 5: Using SEO Friendly Themes	00:06:00
	Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate	00:05:00
	Unit 7: How to Make the URL SEO Friendly	00:03:00
	Unit 8: Long Form SEO Optimised Content	00:03:00
	Unit 9: Internal Linking	00:05:00
	Unit 10: Meta Title & Meta Description	00:03:00
	Unit 11: Optimising Images for SEO	00:04:00
	Unit 12: Outbound Links	00:04:00
Section 04: Keyword Research & Optimisation
	Unit 1: What Are Keywords & Why They Are Important	00:06:00
	Unit 2: Types of Keywords	00:08:00
	Unit 3: Which Type of Keywords You Should Choose	00:01:00
	Unit 4: Free Tools for Keyword Research & SEO	00:06:00
	Unit 5: Paid Tools for Keyword Research & SEO	00:03:00
	Unit 6: 2 Metrics to Check Before Choosing Content	00:05:00
	Unit 7: Steps for Keyword Research	00:11:00
	Unit 8: What is Keyword Stuffing?	00:05:00
Section 05: SEO Content Writing
	Unit 1: Write SEO Optimised Title	00:04:00
	Unit 2: 6 Hacks to Write Attractive Headlines	00:17:00
	Unit 3: Keyword Placement For SEO	00:06:00
	Unit 4: Steps to Write Content & Optimise It for Search Engines	00:09:00
Section 06: Off Page SEO
	Unit 1: What Is Off Page Optimisation	00:01:00
	Unit 2: Link Building – 1st Factor of Off Page SEO	00:07:00
	Unit 3: 3 Methods to Get Backlinks	00:02:00
	Unit 4: Method 1: Guest Posting for Link Building	00:07:00
	Unit 5: Method 2: Building Relations with Experts	00:04:00
	Unit 6: Method 3: Getting Backlinks from Round Up Post	00:04:00
	Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO	00:05:00
Section 07: Conclusion
	Unit 1: Conclusion	00:01:00