Name: Sales Manager
Price: 20 GBP
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Curriculum

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Sales Manager course teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Sales Manager course is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.

To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.

The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.

Sneak Peek

Who should take the course

Anyone with a knack for learning new skills can take this Sales Manager course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Assessment

At the end of the course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.

Course Curriculum

Module 01: Introduction to Retail Management

Definitions of Retailing
A History of Retail Developments in The UK
The Development and Scope of Retail Marketing Theory and Practice
Retail Industry Associations
Retailer Categories and Business Formats
Non-Store Retailing
The Retail Life Cycle
Retailing Management
Summary
Assessment

Module 02: Retail Strategy

Module 03: Retail Buying and Merchandising

Buying and Merchandising Roles
Centralised and Decentralised Buying
Organisational Buying Theories
Buying Branded and ‘Designer’ Merchandise
Buying Own-Label Merchandise
The Retail Buying Cycle
Retail Buying for Online and Mail Order (Home Shopping) Companies
Summary
Assessment

Module 04: Retail Pricing

Introduction
Retail Market Levels – Mass Market, Middle-Market and Luxury
Retail Pricing – Objectives and Strategies
Implementing Demand-Based Pricing Strategies
Price Elasticity
The Relationship Between Price and Value
Markdowns: Seasonal Sales, Reductions and Offers
Summary
Assessment

Module 05: Supply Chain Management in Retailing

Introduction
Efficient Inventory Planning
Integrated Supply Chain
Efficient Consumer Response (ECR)
Collaborative Planning, Forecasting and Replenishment (CPFR)
Retail Automation and Supply Chain Management
Summary
Assessment

Module 06: The Sales Process and Dealing with Customers at the Checkout

Introduction
The Checkout and Basic Requirements
The Importance of the Point of Sale Concept
The Personal Characteristics Required for Dealing with this Process
Summary
Assessment

Module 07: Importance of Consumer Behaviour

Introduction
What We Mean by Consumer Behaviour
How to Interpret Consumer Behaviour for your Own Advantage
How to Deal with Issues Related to the Behaviour
The Difference that Understanding Consumer Behaviour Makes to your Store
Summary
Assessment

Module 08: Taking Trends and Targeting Customers Effectively

Introduction
Why Trends are Important to Your Store
How to Take Advantage of the Trends in an Efficient Manner
Why Targeting Customers is so Effective
How to Target Customers in the Best Possible Way
Summary
Assessment

Module 09: The Importance of Communicating with Customers

Introduction
What We Mean by Communication
How to Talk to Customers
How to Deal with Unhappy Customers
The Key Information to Provide your Customers
Summary
Assessment

Module 10: Choosing a Retail Location

Introduction
Why are Locations Important
A Framework for Location Decision-Making
What Types of Locations Do Retailers Use?
How Do Retailers Make Location Decisions?
Site-Specific Issues
The Planning System
Summary
Assessment

Module 11: Retail Psychology

Introduction
The Basics of the Psychology of the Store
What You Are Trying to Achieve with Psychology
How Effective Psychology Can be in the Success of your Store
What your Store Would Be Like without Psychology
Summary
Assessment

Module 12: Negotiate the Right Deal with Suppliers

Introduction
How to Ensure You Have the Correct Suppliers
How to Receive Goods in the Correct Manner
Dealing with Damaged or Problem Goods
Summary
Assessment

Module 13: Selling in Multiple Channels

Module 14: Retail Brand Management

Introduction
Brand Management
The Keys to Successfully Managing Your Brand
The Key Mistakes to Avoid Making when Managing Your Brand
Where to Find Resources to Help You
Summary
Assessment

Module 15: Health & Safety for Retail Stores

Introduction
The Importance of Following the Health & Safety Regulations
The Consequences of Not Following the Rules
The Key Rules to Implement in Your Store
The Key Rules when Dealing with Food or Produce
Summary
Assessment

Module 16: Consumer Rights Act

Introduction
The Key Rights Held by the Customer
What You Are Allowed to Do as a Trader
How to Handle Issues with Customers
The Legal Side of Things and Getting Help
Summary
Assessment

Course Curriculum

Module 01: Introduction to Retail Management
	Introduction to Retail Management	00:24:00
Module 02: Retail Strategy
	Retail Strategy	00:15:00
Module 03: Retail Buying and Merchandising
	Retail Buying and Merchandising	00:19:00
Module 04: Retail Pricing
	Retail Pricing	00:34:00
Module 05: Supply Chain Management in Retailing
	Supply Chain Management in Retailing	00:14:00
Module 06: The Sales Process and Dealing with Customers at the Checkout
	The Sales Process and Dealing with Customers at the Checkout	00:12:00
Module 07: Importance of Consumer Behaviour
	Importance of Consumer Behaviour	00:14:00
Module 08: Taking Trends and Targeting Customers Effectively
	Taking Trends and Targeting Customers Effectively	00:13:00
Module 09: The Importance of Communicating with Customers
	The Importance of Communicating with Customers	00:18:00
Module 10: Choosing a Retail Location
	Choosing a Retail Location	00:16:00
Module 11: Retail Psychology
	Retail Psychology	00:15:00
Module 12: Negotiate the Right Deal with Suppliers
	Negotiate the Right Deal with Suppliers	00:14:00
Module 13: Selling in Multiple Channels
	Selling in Multiple Channels	00:23:00
Module 14: Retail Brand Management
	Retail Brand Management	00:18:00
Module 15: Health & Safety for Retail Stores
	Health & Safety for Retail Stores	00:23:00
Module 16: Consumer Rights Act
	Consumer Rights Act	00:17:00
Mock Exam
	Mock Exam – Sales Manager	00:20:00
Final Exam
	Final Exam – Sales Manager	00:20:00