Key Account Management

4.9 (8 REVIEWS)
18 STUDENTS

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Key Account Management teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Key Account Management is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.

To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.

The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.

Sneak Peek

Who should take the course

Anyone with a knack for learning new skills can take this Key Account Management. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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Accreditation

All of our courses, including this Key Account Management, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Course Curriculum

The detailed curriculum outline of our Key Account Management is as follows:

  • Introduction to Key Account Management
  • Purpose of Key Account Management
  • Understanding Key Accounts
  • Elements of Key Account Management
  • What Makes a Good Key Account Manager
  • Building and Delivering Value to Key Accounts
  • Key Account Planning
  • Business Customer Marketing and Development
  • Developing Key Relationships
  • The Importance of Record Keeping for Key Account Management
  • Internal KAM Aspects
  • The Value Proposition

Course Curriculum

Module 01: Introduction to Key Account Management
Introduction to Key Account Management 00:32:00
Module 02: Purpose of Key Account Management
Purpose of Key Account Management 00:26:00
Module 03: Understanding Key Accounts
Understanding Key Accounts 00:28:00
Module 04: Elements of Key Account Management
Elements of Key Account Management 00:37:00
Module 05: What Makes a Good Key Account Manager
What Makes a Good Key Account Manager 00:35:00
Module 06: Building and Delivering Value to Key Accounts
Building and Delivering Value to Key Accounts 00:21:00
Module 07: Key Account Planning
Key Account Planning 00:22:00
Module 08: Business Customer Marketing and Development
Business Customer Marketing and Development 00:29:00
Module 09: Developing Key Relationships
Developing Key Relationships 00:42:00
Module 10: The Importance of Record Keeping for Key Account Management
The Importance of Record Keeping for Key Account Management 00:18:00
Module 11: Internal KAM Aspects
Internal KAM Aspects 00:26:00
Module 12: The Value Proposition
The Value Proposition 00:28:00
Key Account Management
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  • 1 year
  • Course Certificate
  • 5 hours, 44 minutes
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