Course Curriculum
| Module 01: Purpose of Key Account Management | |||
| Purpose of Key Account Management | 00:26:00 | ||
| Module 02: Elements of Key Account Management | |||
| Elements of Key Account Management | 00:37:00 | ||
| Module 03: Building and Delivering Value to Key Accounts | |||
| Building and Delivering Value to Key Accounts | 00:21:00 | ||
| Module 04: Key Account Planning | |||
| Key Account Planning | 00:22:00 | ||
| Module 05: Business Customer Marketing and Development | |||
| Business Customer Marketing and Development | 00:29:00 | ||
| Module 06: Stakeholder Mapping | |||
| Stakeholder Mapping | 00:17:00 | ||
| Module 07: Developing Key Relationships | |||
| Developing Key Relationships | 00:42:00 | ||
| Module 08: Stakeholder Engagement | |||
| Stakeholder Engagement | 00:14:00 | ||
| Module 09: Stakeholder Engagement Through Effective Communication | |||
| Stakeholder Engagement Through Effective Communication | 00:27:00 | ||
| Module 10: Monitoring and Evaluating the Engagement | |||
| Monitoring and Evaluating the Engagement | 00:16:00 | ||
| Module 11: Internal KAM Aspects | |||
| Internal KAM Aspects | 00:26:00 | ||
| Module 12: The Value Proposition | |||
| The Value Proposition | 00:28:00 | ||
Instructors
51 STUDENTS ENROLLED
Food Hygiene
Health & Safety
Safeguarding
First Aid
Business Skills
Personal Development



