Store Manager

In module one, we will learn about the history and development of the retail industry, as well as the development and scope of retail marketing theory and practice. It also covers the stages of the retail lifecycle in detail.

In module two, we will learn how to create an effective retail strategy and develop a strategy framework. It covers corporate strategy, store strategy and growth strategies, as well as strategy pitfalls.

In module three, we will take a look at the different roles in buying and merchandising, as well as the retail buying cycle. It contains essential information on organisational buying theories, centralised and decentralised buying.

In module four, we will explore the different types of pricing in the retails sector as well as the different retail market levels. We’ll gain a deeper understanding of topics like psychological pricing, price elasticity and the relationship between price and value.

In module five, we will broaden our understanding of the principles of supply chain management, from inventory planning to vendor management and warehouse management. 

In module six, we will learn about the sales process, developing our customer service skills along the way. It provides guidance on how to deal with different types of customers, as well as difficult situations with customers.

In module seven, we will explore psychology in consumerism, and what is meant by consumer behaviour. Through case studies, it will also cover how to overcome different challenges of working in a store, such as poor organisation and labelling.

In module eight, we will learn some strategies for targeting customers, exploring different ways to take advantage of market trends, and the reasons why targeting customers is so effective. 

In module nine, we will develop the communication skills needed to provide excellent customer service. It includes body language technique, as well as strategies for dealing with unsatisfied customers.

In module ten, we will learn how to choose the perfect location for a retail store, providing a solid framework for location decision-making. It also explores the types of locations retailers use and site-specific issues.

In module eleven, we will discover how psychology is used in retail environments to attract customers. It discusses strategies for getting people through the door, pricing tips, and much more.

In module twelve, we will learn how to choose the right suppliers, as well as deal with issues in the supply chain, such as damaged pr problem goods.

In module thirteen, we will deepen our understanding of store security procedures and best practice, taking a look at how to protect jewels and other high-value items, the responsibilities of security staff, and security with deliveries.

In module fourteen, we will explore the skills needed to manage a retail store successfully, from team-building to conflict resolution. It also includes strategies and techniques for training staff.

In module fifteen, we will explore key topics of multi-channel e-commerce, such as mail order, direct marketing, online retailing, website design, and consumer engagement.

In module sixteen, we will learn the fundamentals of retail brand management and the keys to successfully managing a brand. From trademarking your brand to mistakes to avoid, and market research.

In module seventeen, we will familiarise with health and safety regulations and hazards in retail, with training in how to conduct a risk assessment, and put together an effective health and safety policy.

In this final module, we will explore the key rights held by the customer, including the legal responsibilities of traders. It covers essential topics such as the return of faulty goods and limits to delivery times.