Name: Sales and Marketing Executive
Price: 20 GBP
Rating: 4.9 (7 reviews)

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Sales and Marketing Executive course teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Sales and Marketing Executive course is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.

To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills. The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.

Key Features of the Sales and Marketing Executive course

Our trusted, high quality and affordable Sales and Marketing Executive course trains individuals to become experts in their field.

Sneak Peek

Who should take the course

Anyone with a knack for learning new skills can take this Sales and Marketing Executive course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.

Certification

Once you’ve successfully completed your Sales and Marketing Executive course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Accreditation

All of our courses are fully accredited. The content of the Sales and Marketing Executive is certified by the CPD Certification Service as conforming to the continuous professional development principles. This course provides you with up-to-date skills and knowledge and helps you to become more competent and effective in your chosen field.

Assessment

At the end of the Sales and Marketing Executive course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.

Course Curriculum

Sales Part

Module One: Understanding the Talk

Types of Sales
Common Sales Approaches
Glossary of Common Terms

Module Two: Getting Prepared to Make the Call

Identifying Your Contact Person
Performing a Needs Analysis

Module Three: Creative Openings

A Basic Opening for Warm Calls
Warming up Cold Calls
Using the Referral Opening

Module Four: Making Your Pitch

Features and Benefits
Outlining Your Unique Selling Position
The Burning Question That Every Customer Wants Answered

Module Five: Handling Objections

Common Types of Objections
Basic Strategies
Advanced Strategies

Module Six: Sealing the Deal

Understanding When It’s Time to Close
Powerful Closing Techniques
Things to Remember

Module Seven: Following Up

Thank You Notes
Resolving Customer Service Issues
Staying in Touch

Module Eight: Setting Goals

The Importance of Sales Goals
Setting SMART Goals

Module Nine: Managing Your Data

Choosing a System That Works for You
Using Computerized Systems
Using Manual Systems

Module Ten: Using a Prospect Board

The Layout of a Prospect Board
How to Use Your Prospect Board
A Day in the Life of Your Board

Marketing Part

Module One: What is Marketing?

What is a Market?
Marketing is Not Selling
Understanding Customer Needs
Defining Your Product or Service

Module Two: Common Marketing Types (I)

Direct Marketing
Active Marketing
Incoming Marketing
Outgoing Marketing

Module Three: Common Marketing Types (II)

Guerrilla Marketing
B2B Marketing
B2C Marketing
Promotional Marketing

Module Four: The Marketing Mix

Product
Price
Promotion
Place

Module Five: Communicating the Right Way

The Marketing Pitch
Sell Value, Not the Price
Fun and Entertaining is Powerful
Choosing the Right Media

Module Six: Customer Communications

Give Your Customers a Voice
It’s Not About You, It’s About Them
Every Interaction Counts
Answer Questions Honestly

Module Seven: Marketing Goals

Brand Switching
Repeat Purchases
Brand Loyalty
Inform and Educate

Module Eight: The Marketing Funnel

Awareness
Interest
Desire
Action

Module Nine: Marketing Mistakes (I)

Not Taking Social Media Seriously
Not Having a USP
Cross Cultural and International Translations
Not Building a Relationship

Module Ten: Marketing Mistakes (II)

Not Having a Plan
Aiming at Everyone
Not Tracking Metrics
Not Listening to Your Customers

Course Curriculum

Sales Part
	Module One: Understanding the Talk	00:11:00
	Module Two: Getting Prepared to Make the Call	00:07:00
	Module Three: Creative Openings	00:07:00
	Module Four: Making Your Pitch	00:09:00
	Module Five: Handling Objections	00:09:00
	Module Six: Sealing the Deal	00:11:00
	Module Seven: Following Up	00:14:00
	Module Eight: Setting Goals	00:09:00
	Module Nine: Managing Your Data	00:09:00
	Module Ten: Using a Prospect Board	00:11:00
Marketing Part
	Module One: What is Marketing?	00:10:00
	Module Two: Common Marketing Types (I)	00:07:00
	Module Three: Common Marketing Types (II)	00:09:00
	Module Four: The Marketing Mix	00:07:00
	Module Five: Communicating the Right Way	00:07:00
	Module Six: Customer Communications	00:07:00
	Module Seven: Marketing Goals	00:07:00
	Module Eight: The Marketing Funnel	00:07:00
	Module Nine: Marketing Mistakes (I)	00:08:00
	Module Ten: Marketing Mistakes (II)	00:07:00