Marketing Strategy

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142 STUDENTS

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Every big or small company craves one thing, and that is good marketing. Whether you are looking for ways to get your name out there or trying to beat your competitor we have got you covered. Our Marketing Strategy course provides you with the knowledge of how to strategically market you and what you stand for by avoiding the common pitfalls that everyone faces.

We teach you everything from product, branding and pricing strategies to direct and digital marketing to marketing analysis both internal and external analysis.

We also teach you how to approach the competitor’s den and analyse them and make the most out of it. Enrol now! Because if you thought about it we have the answer for it.

Sneak Peek

Who should take the course

Anyone with a knack for learning new skills can take this Marketing Strategy Course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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Accreditation

All of our courses, including this Marketing Strategy Course, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Course Curriculum

The detailed curriculum outline of our Marketing Strategy Course is as follows:

  • Module 01: Basics of Marketing
  • Module 02: The Marketing Process
  • Module 03: Strategic Marketing
  • Module 04: Marketing Environment
  • Module 05: Market Segmentations
  • Module 06: Consumer Buying Behaviour
  • Module 07: Business Markets and Buying Behaviour
  • Module 08: Marketing Research
  • Module 09: Product Strategy
  • Module 10: Branding Strategy
  • Module 11: Product Life Cycle
  • Module 12: Pricing Strategy
  • Module 13: Marketing Channels
  • Module 14: Integrated Marketing Communications
  • Module 15: Advertising and Sales Promotion
  • Module 16: Personal Selling and Public Relations
  • Module 17: Direct and Digital Marketing
  • Module 18: What is Marketing?
  • Module 19: Common Marketing Types (I)
  • Module 20: Common Marketing Types (II)
  • Module 21: The Marketing Mix
  • Module 22: Communicating the Right Way
  • Module 23: Customer Communications
  • Module 24: Marketing Goals
  • Module 25: The Marketing Funnel
  • Module 26: Marketing Mistakes (I)
  • Module 27: Marketing Mistakes (II)
  • Module 28: An Introduction to Strategic Planning
  • Module 29: Development of a Strategic Plan
  • Module 30: Strategic Planning for Marketing
  • Module 31: Strategic and Marketing Analysis
  • Module 32: Internal Analysis
  • Module 33: External Analysis
  • Module 34: Market Segmentation, Targeting and Positioning
  • Module 35: Approaches to Customer Analysis
  • Module 36: Approaches to Competitor Analysis

Course Curriculum

Marketing Strategy
Module 01: Basics of Marketing 00:46:00
Module 02: The Marketing Process 00:49:00
Module 03: Strategic Marketing 01:11:00
Module 04: Marketing Environment 00:29:00
Module 05: Market Segmentations 00:52:00
Module 06: Consumer Buying Behaviour 01:12:00
Module 07: Business Markets and Buying Behaviour 00:52:00
Module 08: Marketing Research 00:48:00
Module 09: Product Strategy 00:55:00
Module 10: Branding Strategy 00:39:00
Module 11: Product Life Cycle 00:33:00
Module 12: Pricing Strategy 01:15:00
Module 13: Marketing Channels 01:12:00
Module 14: Integrated Marketing Communications 01:00:00
Module 15: Advertising and Sales Promotion 01:00:00
Module 16: Personal Selling and Public Relations 01:14:00
Module 17: Direct and Digital Marketing 00:54:00
Module 18: What is Marketing? 00:10:00
Module 19: Common Marketing Types (I) 00:07:00
Module 20: Common Marketing Types (II) 00:09:00
Module 21: The Marketing Mix 00:07:00
Module 22: Communicating the Right Way 00:07:00
Module 23: Customer Communications 00:07:00
Module 24: Marketing Goals 00:07:00
Module 25: The Marketing Funnel 00:07:00
Module 26: Marketing Mistakes (I) 00:08:00
Module 27: Marketing Mistakes (II) 00:07:00
Module 28: An Introduction to Strategic Planning 00:17:00
Module 29: Development of a Strategic Plan 00:24:00
Module 30: Strategic Planning for Marketing 00:12:00
Module 31: Strategic and Marketing Analysis 00:14:00
Module 32: Internal Analysis 00:14:00
Module 33: External Analysis 00:24:00
Module 34: Market Segmentation, Targeting and Positioning 00:16:00
Module 35: Approaches to Customer Analysis 00:23:00
Module 36: Approaches to Competitor Analysis 00:25:00
Marketing Strategy
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  • 1 year
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  • 19 hours, 46 minutes
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