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Marketing Masterclass for Startups and Leaders 2021 teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Marketing Masterclass for Startups and Leaders 2021 is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.
To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.
The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.
- Accredited by CPD
- Instant e-certificate and hard copy dispatch by next working day
- Fully online, interactive course with Professional voice-over
- Self paced learning and laptop, tablet, smartphone friendly
- 24/7 Learning Assistance
- Discounts on bulk purchases
Sneak Peek
Who should take the course
Anyone with a knack for learning new skills can take this Marketing Masterclass for Startups and Leaders 2021. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.
Certification
Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £5.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Accreditation
All of our courses, including this Marketing Masterclass for Startups and Leaders 2021, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
Course Curriculum
⦁ Introduction to Building Your Model
⦁ Role of Marketing
⦁ Importance of Modern Marketing
⦁ Framework for Building Your Marketing Model
⦁ Step 1: Know Your Numbers
⦁ HOMEWORK: KNOW YOUR NUMBERS
⦁ Step 2: How to Measure the Right Numbers
⦁ The Art of Experience Mapping
⦁ The Buying Process
⦁ HOMEWORK: BUYER JOURNEY QUESTIONS
⦁ Step 3: Conversion Rates
⦁ Do You Know Your Industry Averages?
⦁ Step 4: Building Your Model
⦁ Knowing the Value of a Lead
⦁ HOMEWORK: BUILD YOUR MODEL
⦁ Step 5: Building Your Scenarios
⦁ HOMEWORK: BUILD YOUR FUNNEL
⦁ Practical Campaign Models
⦁ Next Steps
⦁ Introduction to the Belief Framework
⦁ Rule 1: Everybody has Beliefs
⦁ Rule 2: Belief is a Strong Motivator
⦁ Rule 3: Belief Precedes Behavior
⦁ Rule 4: All Beliefs can be developed
⦁ Rule 5: Beliefs can be measured
⦁ The 5 Belief Framework Principles
⦁ Principle 1: Act like a Mentor
⦁ Belief Framework: Definition of Mentorship
⦁ Belief Framework: A Mentor is Other-Centered
⦁ Belief Framework: A Mentor is Authentic
⦁ Belief Framework: A Mentor is Empathetic
⦁ Belief Framework: A Mentor is an Authority
⦁ Belief Framework: A Mentor is Committed
⦁ Principle 2: Your Customer is Human
⦁ Introduction to Personas
⦁ HOMEWORK: DEFINING YOUR TARGET MARKET
⦁ Elements of a Good Persona
⦁ Telling Your Persona’s Story
⦁ HOMEWORK: PERSONAS
⦁ Principle 3: Identify and Establish the Need
⦁ Defining Consumer Needs
⦁ Discovering Your Genuine Contribution
⦁ Create or Satisfy Needs?
⦁ HOMEWORK: IDENTIFY AND ESTABLISH THE NEED
⦁ Principle 4: You Have the Solution
⦁ Journey Specific Solutions
⦁ HOMEWORK: ESTABLISHING THE SOLUTION
⦁ Content Types per Stage
⦁ HOMEWORK: DEFINING THE BUYING PROCESS
⦁ Principle 5: People Respond to Direction
⦁ Ad & Brand Exposure
⦁ Two Types of Actions
⦁ Creating the Belief Framework
⦁ HOMEWORK: THE BELIEF FRAMEWORK
⦁ Values-Based vs Fear-Based Marketing
⦁ Features vs Benefits
⦁ Introduction to CRO
⦁ Defining Conversion
⦁ Building Your Conversion Plan
⦁ STEP 1: MEASURE
⦁ 3 Primary Methods of Data Analysis
⦁ Data Tools and Tags
⦁ HOMEWORK: INSTALLING TOOLS
⦁ Important KPIs@
⦁ Funnel Pages
⦁ HOMEWORK: DASHBOARD & REPORTS
⦁ HOMEWORK: SEGMENTS xxxx
⦁ STEP 2: ANALYZE
⦁ Funnel Touchpoints
⦁ Hypothesize
⦁ Prioritize
⦁ HOMEWORK: CRO WORKLOG
⦁ STEP 4: DESIGN
⦁ Mobile Design
⦁ Buzzword Compliance
⦁ User Experience
⦁ Consumer Focus
⦁ What’s Missing?
⦁ STEP 5: IMPLEMENT
⦁ STEP 6: LEARN
⦁ Key CRO Takeaways
⦁ Introduction to SEO
⦁ Defining Modern SEO
⦁ The 5 Primary Keys of SEO
⦁ Common SEO Myths and Misconceptions
⦁ Why is SEO Important?
⦁ The SEO Plan
⦁ PART 1: TECHNICAL SEO
⦁ Wrapped into Next Video
⦁ Meta Tags
⦁ Meta Tag: Title
⦁ Meta Tag: Description
⦁ URL Construction
⦁ Duplicate Content
⦁ PART 2: CONTENT
⦁ Stage 1: Keyword Research
⦁ 4 Steps of Keyword Research
⦁ HOMEWORK: KEYWORD LIST
⦁ Stage 2: Content Audit
⦁ Conducting a Content Audit
⦁ Stage 3: Competitor Analysis
⦁ HOMEWORK: SITE COMPARISON
⦁ Stage 4: User Experience
⦁ PART 3: LINKING
⦁ Internal Linking
⦁ External Linking
⦁ Link Flywheel
⦁ Link Types
⦁ Link Building Strategies
⦁ Social’s Impact on SEO
⦁ HOMEWORK: SOCIAL INFLUENCERS
⦁ METRICS
⦁ Metric: Keyword Rankings
⦁ Metric: Backlinks & Linking Root Domains
⦁ Metric: Organic Traffic
⦁ Metric: Average Time-On-Page
⦁ Metric: Pages Per Session
⦁ Metric: Returning Users
⦁ Metric: Bounce Rate
⦁ Metric: Page Speed
⦁ Metric: Traffic By Device
⦁ Metric: Conversions
⦁ Introduction to Content Engagement Plan
⦁ Modern Marketing Funnel
⦁ Why Content Fails
⦁ What Makes Content Valuable?
⦁ Interactive Content
⦁ Personalize Content
⦁ Full-Funnel Content Plan
⦁ Defining Content Type
⦁ Consumer-Centric Content
⦁ STAGE 1: TOFU CONTENT
⦁ TOFU Spotlight: Social Media
⦁ TOFU Content Examples
⦁ STAGE 2: MOFU CONTENT
⦁ MOFU Goals and Tactics
⦁ MOFU Content Examples
⦁ STAGE 3: BOFU CONTENT
⦁ BOFU Goals and Tactics
⦁ BOFU Content Examples
⦁ STAGE 4: RETENTION CONTENT
⦁ Retention Goals and Content Types
⦁ Retention Content Examples
⦁ Measuring Success
⦁ HOMEWORK: CONTENT ENGAGEMENT PLAN
⦁ Introduction to Multi-Channel Lead Acquisition
⦁ DATA INFORMED
⦁ Primary Success Metrics
⦁ Syncing Your Accounts
⦁ Tracking & UTM Codes
⦁ HOMEWORK: UTM CODES
⦁ Custom Dashboards
⦁ HOMEWORK: DASHBOARD & REPORTS
⦁ HOMEWORK: SEGMENTS xxxx
⦁ ALL CHANNELS ARE PART OF THE JOURNEY
⦁ INTEGRATED MARKETING COMMUNICATIONS (IMC)
⦁ IMC Defined
⦁ IMC Strategy
⦁ IMC Examples & Marketing Mix
⦁ DEVICE AGNOSTICISM
⦁ BRANDED STYLE GUIDE
⦁ Manual of Styles
⦁ Example Style Guides
⦁ CHANNEL: EMAIL
⦁ Email Metrics
⦁ Email Design
⦁ Email Personalization
⦁ Lead Nurturing Campaigns
⦁ Different Types of Lead Nurturing Emails
⦁ Growing Subscribers
⦁ CHANNEL: SOCIAL
⦁ LinkedIn
⦁ Facebook
⦁ Twitter
⦁ YouTube
⦁ Other Social Networks
⦁ CHANNEL: SEARCH MARKETING
⦁ #1: Be Found at Every Stage
⦁ #2: Drive Dual Strategies
⦁ #3: Boost Conversions
⦁ #4: Dominate the SERPs
⦁ #5: Conversions
⦁ Integrate, Don’t Separate
⦁ CHANNEL: REMARKETING
⦁ Why Remarketing Works
⦁ Different Types of Remarketing
Course Curriculum
| Section 01 | |||
| Introduction to Building Your Model | 00:05:00 | ||
| Role of Marketing | 00:09:00 | ||
| Importance of Modern Marketing | 00:04:00 | ||
| Framework for Building Your Marketing Model | 00:01:00 | ||
| Step 1: Know Your Numbers | 00:12:00 | ||
| HOMEWORK: KNOW YOUR NUMBERS | 00:02:00 | ||
| Step 2: How to Measure the Right Numbers | 00:09:00 | ||
| The Art of Experience Mapping | 00:04:00 | ||
| The Buying Process | 00:08:00 | ||
| HOMEWORK: BUYER JOURNEY QUESTIONS | 00:02:00 | ||
| Step 3: Conversion Rates | 00:08:00 | ||
| Do You Know Your Industry Averages? | 00:12:00 | ||
| Step 4: Building Your Model | 00:05:00 | ||
| Knowing the Value of a Lead | 00:04:00 | ||
| HOMEWORK: BUILD YOUR MODEL | 00:03:00 | ||
| Step 5: Building Your Scenarios | 00:08:00 | ||
| HOMEWORK: BUILD YOUR FUNNEL | 00:03:00 | ||
| Practical Campaign Models | 00:10:00 | ||
| Next Steps | 00:03:00 | ||
| Section 02 | |||
| Introduction to the Belief Framework | 00:12:00 | ||
| Rule 1: Everybody has Beliefs | 00:07:00 | ||
| Rule 2: Belief is a Strong Motivator | 00:08:00 | ||
| Rule 3: Belief Precedes Behavior | 00:06:00 | ||
| Rule 4: All Beliefs can be developed | 00:02:00 | ||
| Rule 5: Beliefs can be measured | 00:04:00 | ||
| The 5 Belief Framework Principles | 00:03:00 | ||
| Principle 1: Act like a Mentor | 00:06:00 | ||
| Belief Framework: Definition of Mentorship | 00:04:00 | ||
| Belief Framework: A Mentor is Other-Centered | 00:03:00 | ||
| Belief Framework: A Mentor is Authentic | 00:05:00 | ||
| Belief Framework: A Mentor is Empathetic | 00:04:00 | ||
| Belief Framework: A Mentor is an Authority | 00:05:00 | ||
| Belief Framework: A Mentor is Committed | 00:05:00 | ||
| Principle 2: Your Customer is Human | 00:02:00 | ||
| Introduction to Personas | 00:06:00 | ||
| HOMEWORK: DEFINING YOUR TARGET MARKET | 00:03:00 | ||
| Elements of a Good Persona | 00:08:00 | ||
| Telling Your Persona’s Story | 00:06:00 | ||
| HOMEWORK: PERSONAS | 00:05:00 | ||
| Principle 3: Identify and Establish the Need | 00:08:00 | ||
| Defining Consumer Needs | 00:06:00 | ||
| Discovering Your Genuine Contribution | 00:12:00 | ||
| Create or Satisfy Needs? | 00:04:00 | ||
| HOMEWORK: IDENTIFY AND ESTABLISH THE NEED | 00:04:00 | ||
| Principle 4: You Have the Solution | 00:04:00 | ||
| Journey Specific Solutions | 00:09:00 | ||
| HOMEWORK: ESTABLISHING THE SOLUTION | 00:04:00 | ||
| Content Types per Stage | 00:08:00 | ||
| HOMEWORK: DEFINING THE BUYING PROCESS | 00:03:00 | ||
| Principle 5: People Respond to Direction | 00:05:00 | ||
| Ad & Brand Exposure | 00:05:00 | ||
| Two Types of Actions | 00:06:00 | ||
| Creating the Belief Framework | 00:03:00 | ||
| HOMEWORK: THE BELIEF FRAMEWORK | 00:10:00 | ||
| Values-Based vs Fear-Based Marketing | 00:06:00 | ||
| Features vs Benefits | 00:05:00 | ||
| Section 03 | |||
| Introduction to CRO | 00:11:00 | ||
| Defining Conversion | 00:13:00 | ||
| Building Your Conversion Plan | 00:07:00 | ||
| STEP 1: MEASURE | 00:12:00 | ||
| 3 Primary Methods of Data Analysis | 00:09:00 | ||
| Data Tools and Tags | 00:07:00 | ||
| HOMEWORK: INSTALLING TOOLS | 00:07:00 | ||
| Important KPIs@ | 00:04:00 | ||
| Funnel Pages | 00:03:00 | ||
| HOMEWORK: DASHBOARD & REPORTS | 00:04:00 | ||
| HOMEWORK: SEGMENTS | 00:03:00 | ||
| STEP 2: ANALYZE | 00:09:00 | ||
| Funnel Touchpoints | 00:11:00 | ||
| Hypothesize | 00:11:00 | ||
| Prioritize | 00:03:00 | ||
| HOMEWORK: CRO WORKLOG | 00:10:00 | ||
| STEP 4: DESIGN | 00:04:00 | ||
| Mobile Design | 00:05:00 | ||
| Buzzword Compliance | 00:01:00 | ||
| User Experience | 00:03:00 | ||
| Consumer Focus | 00:02:00 | ||
| What’s Missing? | 00:04:00 | ||
| STEP 5: IMPLEMENT | 00:11:00 | ||
| STEP 6: LEARN | 00:05:00 | ||
| Key CRO Takeaways | 00:03:00 | ||
| Section 04 | |||
| Introduction to SEO | 00:08:00 | ||
| Defining Modern SEO | 00:07:00 | ||
| The 5 Primary Keys of SEO | 00:07:00 | ||
| Common SEO Myths and Misconceptions | 00:07:00 | ||
| Why is SEO Important? | 00:04:00 | ||
| The SEO Plan | 00:02:00 | ||
| PART 1: TECHNICAL SEO | 00:09:00 | ||
| Wrapped into Next Video | 00:01:00 | ||
| Meta Tags | 00:05:00 | ||
| Meta Tag: Title | 00:06:00 | ||
| Meta Tag: Description | 00:05:00 | ||
| URL Construction | 00:06:00 | ||
| Duplicate Content | 00:04:00 | ||
| PART 2: CONTENT | 00:04:00 | ||
| Stage 1: Keyword Research | 00:08:00 | ||
| 4 Steps of Keyword Research | 00:11:00 | ||
| HOMEWORK: KEYWORD LIST | 00:07:00 | ||
| Stage 2: Content Audit | 00:06:00 | ||
| Conducting a Content Audit | 00:11:00 | ||
| Stage 3: Competitor Analysis | 00:11:00 | ||
| HOMEWORK: SITE COMPARISON | 00:08:00 | ||
| Stage 4: User Experience | 00:15:00 | ||
| PART 3: LINKING | 00:04:00 | ||
| Internal Linking | 00:04:00 | ||
| External Linking | 00:07:00 | ||
| Link Flywheel | 00:05:00 | ||
| Link Types | 00:04:00 | ||
| Link Building Strategies | 00:04:00 | ||
| Social’s Impact on SEO | 00:08:00 | ||
| HOMEWORK: SOCIAL INFLUENCERS | 00:08:00 | ||
| METRICS | 00:02:00 | ||
| Metric: Keyword Rankings | 00:05:00 | ||
| Metric: Backlinks & Linking Root Domains | 00:05:00 | ||
| Metric: Organic Traffic | 00:03:00 | ||
| Metric: Average Time-On-Page | 00:03:00 | ||
| Metric: Pages Per Session | 00:03:00 | ||
| Metric: Returning Users | 00:02:00 | ||
| Metric: Bounce Rate | 00:03:00 | ||
| Metric: Page Speed | 00:03:00 | ||
| Metric: Traffic By Device | 00:04:00 | ||
| Metric: Conversions | 00:02:00 | ||
| Section 05 | |||
| Introduction to Content Engagement Plan | 00:10:00 | ||
| Modern Marketing Funnel | 00:03:00 | ||
| Why Content Fails | 00:06:00 | ||
| What Makes Content Valuable? | 00:05:00 | ||
| Interactive Content | 00:04:00 | ||
| Personalize Content | 00:08:00 | ||
| Full-Funnel Content Plan | 00:12:00 | ||
| Defining Content Type | 00:07:00 | ||
| Consumer-Centric Content | 00:06:00 | ||
| STAGE 1: TOFU CONTENT | 00:09:00 | ||
| TOFU Spotlight: Social Media | 00:02:00 | ||
| TOFU Content Examples | 00:08:00 | ||
| STAGE 2: MOFU CONTENT | 00:07:00 | ||
| MOFU Goals and Tactics | 00:04:00 | ||
| MOFU Content Examples | 00:11:00 | ||
| STAGE 3: BOFU CONTENT | 00:07:00 | ||
| BOFU Goals and Tactics | 00:05:00 | ||
| BOFU Content Examples | 00:07:00 | ||
| STAGE 4: RETENTION CONTENT | 00:03:00 | ||
| Retention Goals and Content Types | 00:04:00 | ||
| Retention Content Examples | 00:06:00 | ||
| Measuring Success | 00:07:00 | ||
| HOMEWORK: CONTENT ENGAGEMENT PLAN | 00:08:00 | ||
| Section 06 | |||
| Introduction to Multi-Channel Lead Acquisition | 00:06:00 | ||
| DATA INFORMED | 00:06:00 | ||
| Primary Success Metrics | 00:13:00 | ||
| Syncing Your Accounts | 00:03:00 | ||
| Tracking & UTM Codes | 00:10:00 | ||
| HOMEWORK: UTM CODES | 00:04:00 | ||
| Custom Dashboards | 00:02:00 | ||
| HOMEWORK: DASHBOARD & REPORTS | 00:04:00 | ||
| HOMEWORK: SEGMENTS | 00:03:00 | ||
| ALL CHANNELS ARE PART OF THE JOURNEY | 00:05:00 | ||
| INTEGRATED MARKETING COMMUNICATIONS (IMC) | 00:05:00 | ||
| IMC Defined | 00:05:00 | ||
| IMC Strategy | 00:04:00 | ||
| IMC Examples & Marketing Mix | 00:11:00 | ||
| DEVICE AGNOSTICISM | 00:15:00 | ||
| BRANDED STYLE GUIDE | 00:07:00 | ||
| Manual of Styles | 00:09:00 | ||
| Example Style Guides | 00:03:00 | ||
| CHANNEL: EMAIL | 00:03:00 | ||
| Email Metrics | 00:09:00 | ||
| Email Design | 00:09:00 | ||
| Email Personalization | 00:06:00 | ||
| Lead Nurturing Campaigns | 00:08:00 | ||
| Different Types of Lead Nurturing Emails | 00:07:00 | ||
| Growing Subscribers | 00:03:00 | ||
| CHANNEL: SOCIAL | 00:08:00 | ||
| 00:02:00 | |||
| 00:04:00 | |||
| 00:02:00 | |||
| YouTube | 00:03:00 | ||
| Other Social Networks | 00:02:00 | ||
| CHANNEL: SEARCH MARKETING | 00:02:00 | ||
| #1: Be Found at Every Stage | 00:02:00 | ||
| #2: Drive Dual Strategies | 00:03:00 | ||
| #3: Boost Conversions | 00:03:00 | ||
| #4: Dominate the SERPs | 00:03:00 | ||
| #5: Conversions | 00:02:00 | ||
| Integrate, Don’t Separate | 00:03:00 | ||
| CHANNEL: REMARKETING | 00:09:00 | ||
| Why Remarketing Works | 00:03:00 | ||
| Different Types of Remarketing | 00:03:00 | ||
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