Digital Marketing Diploma

In this introductory module, we will learn why digital marketing is so important and how it is used to drive business online. It provides essential information on how to create a winning digital marketing strategy in just 10 minutes.

In module two, we will learn how to define our target audience and unique selling proposition. It includes a number of case studies about brand positioning and brand personality. 

In module three, we will be introduced to some key free branding tools that can be utilised to build a brand identity online. It also provides basic Photoshop training, with step-by-step guidance.

Module four includes tips on how to build and optimise a website or blog, from how to choose a domain name to beginner’s training on how to navigate WordPress. It also includes a section on YouTube video marketing, SEO-optimisation and link-redirects

In module five, we will familiarise with the email marketing funnel, exploring a range of email marketing tools. It includes important information on how to use analytics to improve email performance, as well as how to segment and track your subscribers.

In module six, we will learn the fundamentals of copywriting, covering the 10 commandments of copywriting. It includes expert tips on how to write better headlines and quality articles, implement keywords and write sales-focused content to engage your target audience.

In module seven, we will learn some techniques and strategies for marketing on Youtube, from how to set up a YouTube channel to uploading videos, writing title tags and SEO descriptions.

In module eight, we will learn all about video marketing and what makes a great video, with tips on how to structure a video that sells. It includes guidance on how to use video marketing tools, as well as tips for marketing on smartphones and cameras.

In module nine, we will learn how to create a Facebook group, with step-by-step guidance on how to schedule posts, set up live videos and gain many members in just a short space of time.

In module ten, we will learn how to create a Facebook business page, utilising apps to increase fan engagement, with tips on how to monetise a Facebook business page.

In module eleven, we will familiarise with Facebook Ads Manager, learning how to create ads, boost posts and analyse the performance of each ad. It also includes tips on how to get your ads approved by Facebook.

In module twelve, we will learn how Facebook retargeting works and why it is important. It covers key topics such as creating a Facebook pixel, installing the pixel in WordPress, and creating optimised Facebook ads with the pixel.

In module thirteen, we will deepen our knowledge of how Facebook can drive local business, taking a look at how to create a local business ad. 

In module fourteen, we will learn about the benefits of Google AdWords and how they are used. It provides step-by-step guidance on how to set up an AdWords account, utilise the right keywords, and create a Google Adwords search campaign.

In module fifteen, we will explore the fundamentals of Twitter marketing, from choosing the perfect handle (Twitter username) to writing an optimised bio. It also provides a useful guideline on how to use hashtags effectively and advertise on Twitter.

In module sixteen, we will learn how to build a killer Instagram profile and create an Instagram ad. There is also guidance on mistakes to avoid and how to use Instagram Live and Stories effectively.

In module seventeen, we will explore the different ways to grow business online through Pinterest. It covers how to set up a Pinterest business account, create visually engaging boards, create Pinterest ads and link your account to other social accounts.

In module eighteen, we will explore LinkedIn for business growth, with tips on how to create shareable content, connect your website to your LinkedIn account, and create a sponsored content ad.

In module nineteen, we will learn about the benefits of Periscope  and how to use Periscope.

In module Twenty, we will learn how to master social media live streaming, with an overview of the basic equipment required, and tips on how to plan a live stream session. It also provides beginners training on OBS software.

In module twenty-one, we will how to create a podcast and submit it to iTunes, with an overview of the tools required to get started.

In module twenty-two, we will learn how Quora works and how it can benefit businesses online. It also provides guidance on how to find, edit and optimise your Quora answers to attract a larger audience.

In module twenty-three, we will gain expertise in Google Analytics, discovering how to monitor web page performance and analyse user behaviour to see how visitors are making use of specific web pages.

In this closing module, we will learn how to set up a Google Plus account and page, with guidance on how to add a cover image, provide contact information, insert links to websites and social platforms, and much more.