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Curriculum

In today’s fast-paced digital world, visual content dominates social media. The Content Creation and Publishing on Social Media course is designed to equip you with the practical skills needed to plan, design, create, and publish high-converting visual and video content. Powered by modern AI tools like Pictory, this hands-on course walks you through the entire lifecycle of social media publishing—from defining your target audience and crafting compelling scripts to video editing, content organization, and automated post scheduling.

Whether you are looking to scale your personal brand or drive business growth, this course provides the blueprint for building a consistent and engaging social media presence.

Sneak Peek

Learning Outcomes

By the end of this course, you will be able to:

Leverage Pictory AI to create high-quality, engaging social media videos efficiently.
Identify and analyze your target audience to tailor visual content specifically for them.
Write high-converting scripts using powerful video marketing copy and trigger words.
Design magazine-style visual posts and thumbnails that capture audience attention.
Build a structured content calendar to organize, repurpose, and streamline production.
Master social media publishing platforms to schedule posts for optimal reach and engagement.

Who is this Course For

Social Media Managers & Marketers looking to automate and speed up video creation using AI.
Content Creators & Influencers who want to publish consistent, high-quality video content across multiple platforms.
Small Business Owners & Entrepreneurs aiming to build an online presence without hiring expensive video production teams.
Freelancers & Digital Agencies wanting to offer video creation and social media management services to clients.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £5.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Accreditation

All of our courses, including this Social Media Video Marketing, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Career Path

Social Media Content Creator: £25,000 to £42,000 per year
Digital Marketing Specialist: £30,000 to £50,000 per year
Social Media Manager: £35,000 to £58,000 per year
Video Marketing Strategist: £40,000 to £65,000 per year
Freelance Content Strategist / Agency Owner: £30,000 to £80,000 per year

Course Curriculum

The detailed curriculum outline of our Social Media Video Marketing is as follows:

Social Media Video Marketing

0 – Engaging Social Media Marketing With Visual Content – Promo Vid
L1- Social Media Video Course With Pictory Tools
L2- Identifying Your Target Audience With Pictory
L3- Crafting Engaging Visual Content
L4- Social Media Essentials With Pictory
L5- Using Magazine-Style Content For Social Media
L6- Choosing Powerful Words For Video Marketing
L7- Creating Eye-Catching Visual Images
L8- Organizing Your Social Media Content
L9- Scheduling Posts & Final Tips

Course Curriculum

Social Media Video Marketing
	0 – Engaging Social Media Marketing With Visual Content – Promo Vid	00:02:00
	L1- Social Media Video Course With Pictory Tools	00:02:00
	L2- Identifying Your Target Audience With Pictory	00:02:00
	L3- Crafting Engaging Visual Content	00:02:00
	L4- Social Media Essentials With Pictory	00:02:00
	L5- Using Magazine-Style Content For Social Media	00:02:00
	L6- Choosing Powerful Words For Video Marketing	00:02:00
	L7- Creating Eye-Catching Visual Images	00:02:00
	L8- Organizing Your Social Media Content	00:01:00
	L9- Scheduling Posts & Final Tips	00:02:00
	L9- Scheduling Posts & Final Tips	00:02:00